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Greats Innovation And Product Innovation In Marketing Strategy Journal Marketing journal marketing Journal of Management and Marketing Research Role of Relationship Marketing Page INTRODUCTION The purpose of competitive strategy is to achieve a sustainable competitive advantage journal marketing MARKETING PLAN NBS marketing strategy though only where all risks are known Step no Marketing Programme The aim of marketing programmes is to ensure that the practical realisation of the marketing strategies adopted This includes adelegation of rights and responsibilities of individual employees as well as the distribution of avai lable financial resources MARKETING COMMUNICATION MIX uni sz bg Journal of Management and Marketing Research Volume February Innovation and product innovation Page INTRODUCTION Innovation leads to a process of change in organizations and its market offerings and is a key weapon that marketing strategists use Role of Relationship Marketing in Competitive Marketing Innovation and product innovation in marketing strategy Journal of Management and Marketing Research Role of Relationship Marketing Page INTRODUCTION The purpose of competitive strategy is to achieve a sustainable competitive advantage

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